Your Most Powerful Marketing Tool Might Be Sitting Idle
Camp leaders often underestimate email—but it’s one of the most effective tools for reaching families, donors, and retreat guests. With the right strategy, email can help you drive registrations, deepen engagement, and bring people back year after year.
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Reach your community where they already are: their inbox
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Share important updates, deadlines, and seasonal programs
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Increase registration rates with timely follow-ups
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Keep donors and alumni connected to your mission
Strategic Email Support That Fits Your Camp’s Needs
We offer fully managed email marketing for camps, from planning to writing, designing, and sending. Whether you need monthly newsletters or a full seasonal campaign, we’ve got you covered.
Email Strategy Planning
We map out your seasonal goals and plan email content that supports registrations, fundraising, and engagement.
Copywriting & Design
Every email is written and designed to match your camp’s tone, mission, and visual brand.
Automation
Set up automated welcome emails, follow-ups, and segmented lists for parents, donors, and guests.
Newsletter Creation
Keep your community engaged with consistent updates, stories, and seasonal highlights.
List Management
We help you clean, organize, and grow your email list to stay connected with the right people.
Performance Tracking
Get reports on open rates, clicks, and engagement so you know what’s working.
We Know What Camp Families Need to Hear
We’ve worked at camps, registered for them, and supported them. That means we understand what parents, alumni, and donors are looking for—and how to write emails they’ll actually open, read, and act on.
We’ll Help You Stay Connected and Consistent
You don’t need to stress about what to send or when. Let us build a camp email marketing plan that keeps your audience engaged and your message aligned.
Emails That Keep Families, Donors, and Guests Connected
Email marketing is one of the most effective ways to nurture relationships and drive registrations, but only when it’s consistent, strategic, and rooted in your camp’s mission. Our email marketing services are typically bundled with our Marketing Planning Workshop and ongoing monthly support to create a complete communication system for your camp.
On-Site Marketing Planning Workshop
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2 full days at your camp collaborating with directors, program leaders, and marketing staff
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In-person discovery sessions focused on understanding your audiences—parents, alumni, donors, and retreat guests
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Identifying seasonal goals, major events, and key communication opportunities throughout the year
Custom Email Strategy and Content Calendar
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Development of targeted email series for key audiences (parents, staff applicants, donors, etc.)
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Strategic campaign planning for registrations, giving days, retreats, and summer updates
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Creation of a 12-Month Email Content Calendar with email themes, send dates, and calls to action mapped out
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Recommendations for automation sequences (welcome series, post-registration nurture, donor thank-yous)
Execution and Ongoing Support
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You can execute the plan internally with the assigned staff roles and templates we provide
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Or you can partner with us for monthly content creation, email design, sending, list management, and reporting
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Add-on services like branded template design, email list growth strategies, and print integration are available to strengthen your outreach
We’re not just sending emails. We’re helping you build a connected camp community, one message, one story, one relationship at a time.