Too Many Platforms. Too Little Time. And No Clear Plan.
Let’s be honest—social media often becomes “whatever we can get out this week.” Maybe it’s last-minute campfire photos or a quick post about registration. But with no structure or strategy, your camp’s voice gets lost.
Social media shouldn’t feel like another full-time job. We’ll help you clarify what to post, when to post, and how to grow your audience with less stress.
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No time to post consistently
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Struggling to find fresh content
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Unsure what platforms are worth your energy
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Posts not getting much engagement
Social Media Marketing That Builds Engagement
You won't get generic posts or cookie-cutter content. We take the time to understand your camp’s mission, tone, and community, then build a social media presence that reflects who you are and what you offer.
Platform Strategy
Know which platforms make sense for your audience and how to use each one effectively.
Content Calendar
Get a custom social media schedule built around your seasons, events, and priorities.
Caption Writing
Engaging, on-brand copy for posts that inform, invite, and inspire.
Design & Templates
Professionally designed visuals that match your camp’s brand and stand out in the feed.
Engagement Strategy
Reach more people and build a stronger online presence with the right tactics.
We Know the Rhythm of Camp Life, And We Work With It
Your camp has a unique vibe, voice, and story, and no one wants it to feel like a generic nonprofit feed. We’ve worked at camps, lived the summer staff experience, and helped dozens of camps communicate better online.
There is a difference between “just a post” and a post that builds trust, drives registrations, or reminds donors why they give. We tailor your content to reflect your values, your calendar, and your people.
You Don’t Need to Be Everywhere, Just Where It Matters
You don’t need to be on every platform. You just need to show up consistently, with a message that matters. Whether you want full management or just help getting organized, we’ll create a strategy that works with your calendar and staff capacity.
Let’s make social media one of the most powerful tools in your marketing toolkit, not one more thing on your to-do list.
We Help You Show Up Online the Way You Show Up at Camp
Social media should feel like an extension of your camp’s energy, not another chore. That’s why we start with a hands-on, on-site workshop to experience your camp culture firsthand. By understanding your rhythms, values, and community, we build a social media plan that is authentic, strategic, and sustainable.
On-Site Marketing Planning Workshop
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2 full days at your camp collaborating with directors, program leads, and marketing staff
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In-person discovery sessions to capture your camp’s voice, visual style, and story
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Identifying seasonal priorities (registration pushes, staff hiring, retreats, alumni engagement)
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Brainstorming content themes and post ideas tailored to your unique programs and audiences
Custom Social Media Strategy and Content Calendar
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Platform recommendations (Facebook, Instagram, etc.) based on your audience and goals
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Creation of a 12-Month Content Calendar with suggested post topics, themes, and engagement ideas
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Strategic messaging guides for different seasons (summer, registration, donor appeals, off-season engagement)
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Best practices for posting frequency, hashtags, reels, and short-form video content
Execution and Ongoing Support
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You can manage social media internally using the content calendar, templates, and guides we provide
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Or you can partner with us for monthly support, where we help create posts, write captions, design graphics, and maintain a consistent presence
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Add-on services like short-form video support, boosted post strategies, and special campaign management are available if you want to go further
Social media should not feel random or stressful. It should feel like telling the real story of your camp in a way that invites more people to be part of it, and we’re here to help you make that happen.