Without a Marketing Strategy, It Can Feel Like Guesswork
Camp leaders wear many hats, and marketing often gets pushed to the side. A clear camp marketing strategy helps you focus on what matters, communicate with confidence, and reach the right families and supporters.
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Attract more campers with targeted messaging
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Reach donors and guests with meaningful communication
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Save time with a focused plan everyone can follow
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Stop guessing what to post or send and know exactly what to do and when
Our Marketing Strategy Process Aligns With Your Mission and Goals
We tailor every marketing strategy to your camp’s unique strengths, audiences, and objectives. Whether you're a small camp or a multi-site retreat center, we’ll help you clarify your message and create a roadmap that works.
Marketing Assessment
We start by reviewing your current marketing, identifying gaps, strengths, and opportunities.
Goal Setting
Together, we define measurable objectives to grow registrations, fill retreats, or increase donor engagement.
Audience Targeting
We help you understand who you're talking to and how to reach them—parents, youth leaders, alumni, or donors.
Channel Strategy
Know which platforms to focus on (email, social, web, or print) and what content to share on each.
Content Calendar
Get a custom schedule that maps out your marketing year, including key seasons, campaigns, and touchpoints.
Messaging Framework
Align your voice, visuals, and tone across every platform to stay consistent and build trust.
Built for Camps. Backed by Camp Experience.
We don’t just work with camps, we’ve grown up at them, worked at them, and understand them from the inside out. That experience shapes how we approach your strategy: with authenticity, empathy, and a deep respect for your mission.
Let’s Build a Marketing Strategy That Works for You
Whether you're just getting started or need a full refresh, we’re here to help you simplify, organize, and grow your camp’s marketing. Let’s talk about what’s next.
Hands-On Collaboration. Strategic Results.
We believe that the best marketing strategies come from truly knowing your camp, not just reading about it. That’s why our process starts with an immersive, on-site workshop. By spending time with your team, walking your grounds, and experiencing your camp culture firsthand, we create a plan that feels real, actionable, and completely tailored to your mission.
On-Site Marketing Planning Workshop
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2 full days at your camp working closely with your team
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Hands-on discovery sessions to understand your story, goals, programs, and audience
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Collaborative brainstorming around growth opportunities, messaging, and brand identity
Custom Marketing Plan Creation
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3–4 Focus Areas specific to your camp’s growth goals (registrations, rentals, staffing, etc.)
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Core marketing strategy covering messaging, positioning, and content approach
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Full 12-Month Content Calendar outlining your email marketing, social media posts, website updates, and print materials
Execution and Ongoing Support
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After delivering your custom plan, you can either execute internally using assigned team responsibilities
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Or partner with us for ongoing monthly support, where we help manage, create, and implement your marketing plan
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We also offer add-on services like website development, branding updates, and print design to complete your toolkit
This process isn’t just about building a marketing plan, it’s about capturing the soul of your camp and bringing it to life through every email, every post, every brochure, and every conversation with a future camper, guest, or donor.
Important to Know:
While we recommend the on-site workshop for all clients, we recognize some situations may call for a different approach. We are happy to adapt if needed.