If You Confuse Your Audience, You Lose Them
Families, donors, and guests need to know what your camp stands for and why it matters. When your message is scattered or inconsistent, people scroll past, miss opportunities, or stop engaging. A strong messaging strategy ensures everything you communicate is clear, aligned, and inspiring.
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Tell your camp’s story with clarity and confidence
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Speak to the right people with the right tone
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Stay consistent across email, web, social, and print
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Increase engagement by building trust and understanding
We Help Camps Clarify and Communicate With Purpose
Our Messaging and Communication service gives you the tools and language to connect with your audience on every platform. We don’t just make things sound good, we help them make sense.
Message Framework
We develop a clear voice, tone, and story that reflects your camp’s mission and values.
Audience Clarity
We help you define who you’re talking to (parents, donors, alumni, or youth leaders) and how to reach them.
Tone and Language Guide
Get guidelines for how your camp sounds across emails, web copy, social posts, and print materials.
Platform-Specific Messaging
Know how to tailor your message for different channels while keeping it consistent.
Mission & Value Alignment
Make sure everything you share reflects your camp’s core purpose and builds lasting relationships.
We’ve Lived Camp Life, So We Get the Nuance
We understand camp culture because we’ve been immersed in it. Our team has worked at, attended, and partnered with camps for years. We know how to balance fun with mission, tradition with clarity, and inspiration with action. That’s the difference in the messaging we help build.
We’ll Help You Find the Right Words
You don’t need to keep wondering if your message is working. Let’s work together to build clarity, consistency, and connection into every part of your camp’s communication.
We Capture Your Voice, Because We Take the Time to Listen
Powerful communication starts with understanding your heart, your story, and your audience. That’s why our process begins with an on-site workshop, where we meet your team, experience your camp environment firsthand, and listen closely to what makes your community unique. From there, we craft messaging and communication strategies that feel authentic, clear, and effective.
On-Site Messaging and Planning Workshop
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2 full days on-site collaborating with your directors, staff, and leadership team
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Hands-on discovery sessions to define your voice, tone, audience segments, and key messages
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In-depth discussions about what your camp stands for and how you want to be known
Custom Messaging Framework and Communication Plan
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Clear messaging pillars that define your voice across all platforms
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Targeted communication strategies for parents, donors, alumni, and retreat guests
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Platform-specific recommendations for email, social media, website copy, and printed materials
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12-Month Content Calendar that maps out consistent communication touchpoints for your entire year
Execution and Ongoing Support
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You can implement the messaging framework and content calendar internally using assigned team roles
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Or you can partner with us for ongoing monthly support, where we help manage content creation, refine messaging, and ensure consistency across all channels
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Add-on services like website redesign, print design, or full marketing management are also available to support your growth
This process is about more than finding the right words, it’s about helping your camp speak with confidence, clarity, and heart across every platform and audience you reach.
Important to Know:
While we highly recommend the on-site workshop for the best results, we can adapt the process when necessary to fit your camp’s unique needs.